Blog
From the field
Thoughts, tips and lessons from day-to-day work.
Colour Theory in Web Design: More Than Just Looking Pretty
How colours work in web design, how to choose the right brand colours, and why contrast and accessibility matter for a successful website.
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Why Every Swiss SME Needs a Website, Even in 2026
Why a website remains important for Swiss SMEs: credibility, local SEO, customer acquisition, and why social media alone is not enough for your business.
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Why Page Speed Matters: Performance as a Success Factor
How your website's loading time affects conversions, SEO rankings, and the user experience, and which concrete optimisations actually make a difference.
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Web Design Trends 2025: What Actually Matters
The most important web design trends for 2025: Bento Grids, micro-interactions, AI in design, dark mode and variable fonts. With practical tips.
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DeepL for Web Projects: Why I Love This Translation Tool
DeepL produces translations that actually read naturally. How it works, where it excels in multilingual web projects, and when you still need a human.
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Hostpoint: Why I Choose Swiss Hosting for My Clients
Hostpoint offers Swiss data centers, reliable support and flexible packages. Here is why I recommend this hosting provider for client web projects.
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Web Accessibility: Why It Is Not a Nice-to-Have in 2025
1.8 million people in Switzerland live with a disability. Why accessibility matters for every website and how to make your site truly inclusive.
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Responsive Design: Why Mobile First Isn't a Trend
Over 60 percent of web traffic comes from mobile devices. Why mobile first is not a trend but a necessity, and how to implement responsive design right.
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Website Security: What Every Web Project Really Needs
Security belongs in every web project from the very first line of code. The measures that protect your website from attacks and keep user data safe.
Read more SEO Basics for SMEs: How to Get Found Online in 2025
The most important SEO basics for small and medium-sized businesses: technical SEO, content strategy and local visibility, without a massive budget.
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WordPress or Headless CMS: Which One Fits Your Project?
WordPress or headless CMS? Both systems have real strengths. An honest comparison with clear recommendations for different project types and use cases.
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Hero Section in Web Design: Your First Impression Counts
The hero section decides in seconds whether visitors stay or leave. Five proven elements that make the difference on every website and boost conversions.
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The 4 Most Popular AI Image Generators Compared for Design
Midjourney, DALL-E, Firefly or Canva: which AI image generator fits your workflow? A practical comparison for designers and web professionals.
Read more Web Design Trends 2024: The Big Developments in Review
What shaped web design in 2024? From interactive design and AR/VR to dark mode and micro-interactions, a compact look back with practical takeaways.
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